WordPress Freelancing is a wild ride. Some days, it feels like you’re on top of the world, signing new clients and building sleek, fast websites. Other days? You’re chasing unpaid invoices and debugging a CSS issue at 2 AM. But over time, you learn how to navigate this world efficiently—getting clients, pricing your work right, and managing projects smoothly.
This guide is packed with real-world advice, personal insights, and hard-earned lessons on how to thrive as a WordPress freelancer.
My Journey as a WordPress Freelancer
Freelancing with WordPress has been one of the most rewarding—and challenging—journeys of my life.
When I first started, I had no idea how much there was to learn about finding clients, pricing services, managing projects, and staying sane through it all. Some days felt like pure magic, where everything clicked perfectly. Other days? Well, let’s just say I’ve stared at error messages for hours, wondering if I made a huge mistake quitting my day job at the biggest office in the country, the Ministry of Agriculture. But here’s the kicker: every challenge taught me something valuable.
If you’re considering freelancing with WordPress—or already knee-deep in it—I want to share everything I’ve learned so far.
This guide will walk you through three critical areas: getting clients, pricing your services effectively, and managing projects efficiently. By the end, you’ll feel equipped to tackle this career path head-on.
But before that, let’s see how I fared with WordPress over the years:
- Freelance Web Developer & Content Writer (2009–2013)
- Built WordPress websites for clients.
- Developed and customized WordPress themes and plugins.
- Wrote content optimized for SEO and user engagement.
- WordPress Developer & Designer (Since 2009)
- Developed several WordPress plugins and themes for open-source and client use.
- Specialized in conversion-first design and development.
- Implemented performance optimization strategies for WordPress sites.
- Extensive experience in Blocks, WooCommerce, SEO, WP Rocket, Perfmatters, and other WordPress tools.
- Founder & CEO of Gatilab (Since 2018)
- Led a team that builds high-performance WordPress marketing sites.
- Provided WordPress website maintenance services (speed optimization, security, UI improvements, SEO audits, and technical support).
- Helped startups and enterprises ship conversion-optimized WordPress sites without code.
- SEO & Content Marketing Expert
- Published articles and guides on WordPress SEO, plugins, themes, and development.
- Independent WordPress Plugin & Tool Creator
- Published WordPress plugins such as Dynamic Month & Year Into Posts and Formatting Extender.
- Created high-performing tools and products used by 9000+ brands.
- Reviewer & Industry Analyst
- Wrote in-depth reviews of WordPress tools
- Compared and reviewed tools for WordPress businesses.
Overall, my WordPress…
