Without SEO, it’s nearly impossible to drive traffic or to rank highly in search results. With artificial intelligence (AI) getting better, the option of using AI-generated content to quickly and at scale create website and blog content is available. This raises an important question: should you use AI content or human-written content for the best SEO results in 2025?
This article examines the pros and cons of both from an SEO perspective.
We’ll cover topics like quality, personalization, creativity, voice and tone consistency, and more. Read on to learn which content type is likely to fare better for SEO in the coming years.
The Rise of AI Content Creation Tools
First, what do we mean by “AI content?” AI content creation tools are tools powered by artificial intelligence that enable artificial intelligence to generate text for blogs, product descriptions, emails, social media and more content. Popular tools like Jasper, Copy.ai, and Jarvis will help you create content by just writing a few prompts and parameters. In turn, tools such as Smodin (
Some key stats on the growth of AI content creation:
- The AI content creation market is projected to grow from $2.3 billion in 2024 to $7.9 billion by 2033, a compound annual growth rate (CAGR) of 7.7%. (GlobeNewswire Research)
- Now, 80 percent of marketers leverage some form of AI content generation (WebFX)
- 70% of early-stage startups use AI writing assistants to write website copy, social media posts, and blog content. (Kruze)
Clearly, AI content creation is accelerating. The quality of AI-generated text continues to improve, too. But does it compare to human writing for SEO?
AI Content Pros and Cons for SEO
Here are the main advantages and disadvantages of using AI-generated text instead of human writers for SEO:
AI Content Pros:
- Speed and scale – AI tools are faster and scale better than any human writer. Mass production of blog posts, product descriptions, list posts and other content types is possible with them.
- Cost – AI content is fast and scalable, costing a fraction per word less than human writers. Monthly payment plans make costs predictable, and tools have them.
- Content personalization – AI tools that can save you time by generating personalized content for specific users or buyer personas as a result of data and preferences.
- Consistent tone and voice – AI tools use the tone and voice they’ve been trained on by their creators, which is great for brand consistency.
AI Content Cons:
- Quality concerns – some AI content is still doing quality things wrong, such as repeating, being irrelevant, shallow and including incorrect facts.
- Creative limitations – AI tools are best used for industry-standard content formats such as blog posts, pay stubs or product descriptions. It is hard for them to produce human creativity and…