Are you struggling to make your website rank higher on Google? You’re not alone. Many small business owners feel overwhelmed by SEO—it’s complex, time-consuming, and full of jargon. Some hire expensive agencies and don’t see the results they’re paying for. Others turn to freelancers, only to end up with someone who doesn’t deliver on their promises.
But here’s the thing: SEO doesn’t have to be frustrating. With the right freelance SEO professional, you can boost your rankings, drive more traffic, and grow your business—without breaking the bank. This guide will show you exactly what to look for in a freelancer to ensure you get the results you deserve.
I want to help you find a freelancer who gets real results. In this guide, I’ll share what skills and traits to look for, and the red flags to avoid. Let’s make sure your investment pays off.
Why Freelance SEO is on the Rise
Let’s cut to the chase: Freelance SEO is booming because businesses need agility. Agencies are great, but they’re pricey and often juggle too many clients. Freelancers, on the other hand, focus on specialized areas and can tailor their approach. Plus, they’re cheaper—a lot cheaper.
According to Glassdoor, the average SEO agency charges $100–$150 per hour, while freelancers often charge $30–$70 per hour. That’s a huge difference for small businesses.
But the SEO world is a jungle. There are rockstars who can double your traffic and shady operators who’ll stuff keywords and tank your rankings. So how do you avoid the latter?
Your website’s rankings are slipping, and traffic just isn’t where it should be. Meanwhile, your competitors are grabbing all the leads you’re missing. It’s a frustrating place to be, isn’t it? The good news: the right freelance SEO expert can change all that. They’ll dig deep into your site, fix what’s broken, and build a strategy that helps your business thrive—but only if you choose wisely.
Proven Experience Matters—Don’t Fall for the Fluff
SEO is not a “learn in 30 days” gig. A good freelancer will have years of experience and results to show. Ask for case studies or data-backed proof. Did they help a local bakery rank for “gluten-free cupcakes” in a competitive market? Can they show growth in organic traffic, say from 5,000 to 20,000 visitors in six months? If they can’t back their claims, keep looking.
Beware of freelancers who promise overnight results. SEO takes time. Google’s algorithm updates like “
Instant results often mean black-hat techniques that will get your site penalized.
Do They Understand Your Business?
SEO isn’t a cookie-cutter service. A freelancer who takes the time to understand your industry is gold. If you’re a florist, SEO freelancers’ strategy should look different than if you’re a SaaS…
