It is no longer a fun photo-sharing app; Instagram is now one of the most influential social media platforms for businesses to engage with current and prospective customers. Instagram also has a huge marketing potential when you have your followers.
However, having followers is not enough. To drive meaningful engagement and, by extension, sales, you have to know exactly how the Instagram algorithm works and how to leverage it towards that end best. This article provides actionable tips on
The Evolution of Instagram into a Revenue Driver
Instagram is a simple photo filter app, launched in 2010 and quickly taken over by the best go-to social media marketing platform. Because Instagram is a visual platform with such an engaged user base, over 200 million businesses already use it.
Some key stats that highlight Instagram’s revenue-driving potential:
The numbers speak for themselves. It’s no longer just a way to post lifestyle photos on Instagram. Instagram ads have a major revenue channel due to their powerful targeting capabilities. It also allows you to generate conversions directly by promoting and selling products directly from your profile and posts.
Additionally, the organic reach and word-of-mouth marketing enabled by followers can boost brand awareness and sales. Let’s look at some effective strategies for growing and engaging your followers.
Growing Your Instagram Followers
Gaining followers is the first step to unlocking Instagram’s marketing potential. After all, the larger your audience, the farther your message and products can reach. Here are some proven tactics to expand your followers:
Optimize Your Instagram Profile
Your Instagram bio is key real estate to share your brand story and make a strong first impression. Include useful details like your product offerings, target customers, and brand mission. Using strategic hashtags in your bio also helps you come up with relevant searches.
Additionally, customize the link in your Instagram bio to drive traffic to your website or online store. Include links to other social profiles as well so followers can connect with you on multiple channels.
Run Targeted Instagram Ads
Instagram ads allow you to promote your content and products to highly targeted, interested audiences who are looking to engage with brands like yours. You can target users by location, interests, behaviors and more to ensure your ads resonate.
Instagram advertising also includes powerful call-to-action capabilities. For example, you can send website traffic directly to your online shop, promote special offers, and drive conversions. The self-serve Ads Manager makes launching and optimizing Instagram ad campaigns easy.
Partner with Micro-Influencers
Micro-influencers are Instagram personalities with smaller but highly engaged niche followings. Partnering with…
