You probably already know that Instagram has millions of active users—it’s huge! But, surprisingly, a lot of businesses still don’t realize just how valuable it can be for their marketing efforts. Whether you’re running a small business or trying to build a brand, Instagram is a platform you can’t ignore.
Today, let’s chat about how you can grow your Instagram community and get more people to engage with your content. If you’re looking to increase likes, comments, and shares on your posts, you’ve got two choices. You can either wait for Instagram’s algorithm to notice your posts (which can take a while), or you can give your engagement a boost manually.
Now, we’re not talking about just buying likes or comments (though that’s an option, but it’s tricky).
There are more authentic ways to showcase how powerful Instagram engagement can be. Let’s explore some of the best strategies for showing your followers—and the algorithm—what you’re all about! But before that:
Do You Still Need Instagram “Likes”?
Absolutely, Yes!
Instagram likes are still incredibly important. In fact, the more likes and comments your posts get, the more favorably Instagram’s algorithm will treat your account. This means your posts are more likely to be seen by a larger audience. Even though Instagram hides likes from the public, the algorithm still works the same way behind the scenes, rewarding engagement.
But how do you ensure your content gets those precious likes? Let’s dive into seven powerful Instagram marketing tips to help boost your reach.
7 Instagram Marketing Tips to Boost Engagement
We all spend a ton of time on
Sign Up for Instagram the Right Way!!
The first step in leveraging Instagram is setting up your account the right way. When creating your profile, make sure to include the URL of your main website in your bio. This is prime real estate for driving traffic to your site. Also, keep your Instagram username as close to your business name as possible.
Consistency across platforms makes it easier for people to find and recognize your brand. Plus, this simple move can help you gain Instagram likes naturally.
Growing Your Instagram Following
If people don’t follow you, they won’t see your content. When you first start out, go through your email contacts and Facebook friends to find existing fans who are also on Instagram. This is a free and easy way to build your initial follower base. You can also use tools like Instagram growth services to help speed up the process.
Once you…
