A gaming blog is a lot of fun. You get to tell everyone about your gaming love, connect with other gamers, and dive into the world of game reviews, news, and tricks. But the catch is that, just like with any other kind of blog, getting your content seen in all the internet junk can be challenging.
You have to be smart with your marketing plan if you want your gaming blog to get noticed. So, how do you do that? Let’s see five steps to market your gaming blog and gain proper exposure.
Tap Into Social Media’s Power
This is the prominent first place you should take to market your blog – social media. Using Twitter, Instagram, YouTube, and TikTok, you have access to connect with other gamers more than ever. But you can’t just post snippets and hope someone comes across your content.
Make it a blog community first. Chat about new games or ask your followers what they think about the hot games. Paste bits of your blog posts and be accessible. For instance, if you are a Twitter user, you can tweet a hot take or question that links back to something you’ve written about on your blog and to that post for more details.
Consistency is key here, too. If you post and engage regularly on social media, your followers will know what to expect. And, if you’re a member of gaming groups (either subreddits or Facebook groups), you’ll have a chance to meet potential readers in person.
SEO Is Your Best Friend
You can have the world’s best gaming blog, but nobody will read it. What’s the point? That’s where
Begin with researching keyword searches that your target audience is doing. When writing a review of a new game, for instance, you’ll need to add words such as “[Game Title] review” or “best strategy for [Game Title]”. Don’t just sprinkle keywords on your blog post like that, though. Include them naturally in your content – Google’s algorithm is not afraid to penalize keyword stuffing.
But keywords aren’t all there is. Google loves new, quality articles, so be sure to provide content that has been thought through and that your readers will take away. Don’t forget to tag your headers, segment your text using images, and don’t overdo sentences and paragraphs to help keep your blog post legible. Your content should be user-friendly, as the better it can be read, the more Google tends to favor it.
Join Other Gamers and Bloggers
Finding other gaming bloggers or influencers to network with can be amazing for your campaigns. Find other bloggers and ask them for suggestions on what to do together, be it guest posting on each other’s blog or hosting a live stream together. You make your audience larger and network with different individuals to spread your content.
For example, if you are both hitting Live casino…