Informativos en Línea blog
Practical guides for brands publishing content on media, and for publishers working with brands, across Europe and Latin America.
- How to choose media outlets for a campaign
Practical guide for brand marketing and comms managers on how to choose media outlets for a campaign by audience, topic, editorial line, authority and country.
Read → - How to monetize a publication in France without losing trust
A practical guide for French digital publishers: set a trust-first brand content policy, price campaigns clearly, plan turnaround, and secure reliable payments.
Read → - How to publish a press release in Germany
A guide for communications managers: when to publish a press release in Germany, how to write it for the outlet, and how it differs from a sponsored article.
Read → - How to Write a Content Campaign Brief That Outlets Can Publish
Learn how to write a content campaign brief that editors can understand and publish, covering audience, angle, format, tone and practical handover.
Read → - Content Marketing Campaign in Spain: A Practical Launch Guide
A practical guide for brands launching an editorial content marketing campaign in Spain: goals, outlet selection, tone, scheduling and reporting.
Read → - How to Plan Sponsored Articles in the United Kingdom
A practical guide for brand teams on choosing UK media, localising sponsored content for British readers and checking the essentials before publication.
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